Monday, November 15, 2004

SpongeBod SquarePants Movie

I do not watch Nickelodeon and I hardly watch cartoons, apart from Family Guy, Futurama, the Simpsons, King of the Hill and... Okay, I watch cartoons, but I do not watch Nickelodeon, when at the top of the hour I flip through TV channels to see what is on, I hardly give Nickelodeon a 5 second look, I quickly move on to the next channel. However, I do spend a few moments checking out Channel 2 or MTV U and will on occasion watch the music videos, School productions or movies. I have never seen a cartoon shown on this channel, so I was quite suprised last night (Sunday) to see an episode of SpongeBob SquarePants, at first I thought it was just another of the moview adverts, then I thought my school was actually showing the movie, I did not stay long enough to see that it was indeed an episode of the cartoon.

This afternoon (in between classes) I was in my room channel surfing and once again I landed on MTV U, once again there was SpongeBob, (about to write an 800 word essay). A few secinds after the show begun, the ticker (scroll) informed me that I was not hallucinating and that I was actually watching SpongeBob (and would be doing so for the rest of the week). This perplexed me. Why would MTV be showing a cartoon? what is going on? And then it dawned on me. This must be a marketing ploy. Is it a coincidence that Spongebob is showing on MTV a couple of days before the movie comes out (Nov 19th)? I think not. This must be an attempt to (and it has worked in my case) attract young college age kids to watch the movie. Kudos to whoever, came up with the idea.


Blogger jon said...

We are trying to find good movie theater to take the kids this weekend. Good movie theater reviews are hard to find

I just stumbled onto your blog while looking. Seems to happen to me a lot since I am a knowledge mooch LOL


2:44 PM  

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